Dark Side of K-pop

It’s not an overstatement to say that in South Korea, celebrities are held to a higher standard than many in Western culture. Singers are referred to as “idols” in the industry, and the title alone demonstrates the pressure that these sometimes teenagers are under to be the best role models for millions. This however comes with many hardships and a lot of scrutiny, as highlighted in the news recently with the passing of a few k-pop idols such as Sulli, Hara and Jonghyun.

From the moment an artist is under a company’s management, they are watched under a microscope. This only becomes worse after debut. Idols, for many in Korea are comparable to performing monkeys. A personal life isn’t banned per say, however there are rules and restrictions for every member which many fans don’t agree with.

Dating for celebrities can be seen as a betrayal of fans, especially for females. Tabloids publish rumors about possible relationships and scrutinize said idols. Even when confirmed that stars are in a happy relationship, they can be met with a blockade of negative comments.

Idols are also subject to a lot of abuse on social media. While some companies don’t allow their artists to have it, many are free to post whatever they want. This means that if an idol posts a risqué photo or an unpopular fashion trend they get scrutinized in the comments, sometimes for things that have no relevance to the photo itself. Fans are quick to jump to their defense and hide the negativity with encouraging and kind words, however many are still met with a lot of abuse and hate from trolls. Also many negative and often untrue articles are written about stars and nothing is done to stop them being published and spread as if fact.

Obviously this can be a lot for idols to deal with. For some, sadly it gets too much. Many delete their instagram or turn off comments to block it out.

Sadly, some idols haven’t been able to continue under the public eye and have taken their own lives. Kim Jonghyun of Shinee, in 2017 at the age of 27, died of a suspected suicide linked with depression. Choi Sulli of f(x), was found dead after hanging herself in October 2019 at the age of 25, also linked with severe depression. A month later, Goo Hara of Kara, also committed suicide age 28. This was linked to the harassment she received online for her involvement in a public sex video crime, despite being the victim.

The k-pop industry is flawed in many ways and these deaths highlight that, but fans get so much joy from these artists so it’s only natural that fans are also heartbroken when something awful like a suicide occurs.

Here are some fan reactions to the passings of Jonghyun, Hara & Sulli:

Visuals in K-pop

Whether it be on a mini-album, a music video or a world wide tour, kpop companies spend a LOT of money on keeping everything visually appealing. This even stretches to the groups themselves, as each group has a specific visual member. Is this the way the Korean music industry is going? More focus on the eyes than the ears?

Nowadays, many fans get into k-pop by stumbling upon a music video online or seeing a clip on Twitter or Instagram. Meaning that many people’s first experience with k-pop is both visual and audio. Music videos in k-pop are a big deal, and that’s only becoming more obvious with time. When releasing a new single, for fans the music video can be equally as important as the song. A lot of money is spent on music videos, as they’re seen as a marketing ploy for companies to broaden their fanbase. Music videos can tell stories, and for non Korean speaking fans can tell a story better than the song itself. In 2014, 2NE1 released their video for “Come Back Home”, which is rumored to have cost $500,000 and features dystopian sets, expensive designer looking outfits and a large amount of extras, proving why it’s one of the most expensive music videos to come out of the k-pop industry.

2NE1 Come Back Home Music Video. All Rights to YG Entertainment.

Physical albums themselves are also a huge draw in for kpop fans, as each album, similarly to the songs has a concept, meaning that no two albums are the same. Long gone are the days of jewel cases, with some albums being four times the size of the CD and include photobooks that can consist of various different photoshoots.

The focus on visuals doesn’t just apply to merchandise. It’s very common in the industry, for a member of every group to become the “visual member.” They are often seen as the most attractive member of their group. Visual members can gain more popularity by booking commercials and becoming the face of brands, which again increases the audience of said group. They also feature more heavily in music videos and regularly become the main character of the earlier mentioned storytelling music videos.

Large amounts of money are also spent on things such as stage outfits, sets for music shows and world tours.

Popular Concepts for Female Kpop Artists

With hundreds of girl groups debuting over the past decade or so, one way to differentiate themselves among an arguably formulaic market is to have a concept that stands out. From girl crush to nightmare, concepts vary in k-pop and that’s what keeps the industry thriving.

Fin.K.L and S.E.S became household names in the 1990s, arguably giving birth to the kpop industry that fans now, know and love. Both started with cute and innocent concepts, highlighting what was popular in that era. Ever since, many groups have debuted with a cute concept as it’s universally popular no matter the year, groups such as GFriend and Oh My Girl have had huge success with this theme. An innocent concept usually consists of singing a lot of love songs, more feminine and fun dance routines and a lot of white floaty outfits.

Another hugely popular concept is girl crush, this really started to flourish with 2NE1 and Brown Eyed Girls. Groups with strong girl crush concepts usually have large female fanbases. They differentiate from innocent concepts as they normally have more powerful dance routines, a darker color palette and their song subjects can vary to from being independent women to taking control of their relationship.

Some groups see huge success with sexy concepts as sex sells. With the outfits being shorter, the dances being raunchier and the songs being more suggestive, these groups usually have a large male audience with many even performing to South Korea’s army and soldiers abroad. While still being a popular concept, some groups briefly dip into sexy concepts as they are seen by fans as being repetitive and purely catering to male fans.

Of course some groups invent new concepts such as Dreamcatcher with their nightmare storytelling vibe, or Wonder Girls and their retro concept. Many groups also vary their concept from comeback to comeback, this is seen as being versatile and fans anticipate what the group will do next, a prime example of this are Girls Generation who over their near 13 year career have done a spy concept, a cheerleader concept, air hostesses to many more!

Which concept is your favourite? Comment down below!

5 Most Popular Girl Groups In The Last 20 Years

In the last two decades female groups in k-pop have had increased popularity, this is my personal ranking of girl groups that have debuted in the past 20 years, looking at fandom size, youtube views, awards and legacy worldwide.

5. 2NE1

Debut: May 6th 2009
Most viewed MV: I AM THE BEST (255 million)
-Having sold 66.5 million records, they are one of the best selling girl groups of all time.
Red Velvet
Hayday, Hallyu Festival in Incheon 2016

4. Red Velvet

Debut: August 1st 2014
Most viewed MV: Bad Boy (257 million)
– In December 2018, Billboard chose “Bad Boy” as the best k-pop song of the year. In November 2019, they were also crowned “the best idol group alive”.

3. Blackpink

Debut: August 6th 2016
Most viewed MV: Ddu-Du Ddu-Du (1.1 billion)
– As of 2019, Blackpink is the highest-charting female k-pop act on both Billboard Hot 100 and Billboard 200.

2. Twice

Debut: October 20th 2015
Most viewed MV: TT (512 million)
– Twice made history as the first female k-pop act to hold a Japanese dome tour, named Twice Dome Tour 2019 “#Dreamday”. The tour garnered a total audience of 220,000. All 220,000 tickets were sold out within a minute after the ticket sales commenced.

1. Girls Generation

Debut: August 5th 2007
Most viewed MV: Gee (247 million)
– They became the first girl group to achieve four music videos with over 100 million views on YouTube in 2015, with “Gee”, “I Got a Boy”, “The Boys”, and “Mr. Taxi” and the first Asian girl group to amass five such videos in 2016
13 years after their debut, Girls Generation still hold legendary status in South Korea. (LG Cinema 3D TV)

The views are accurate as of April 15th 2020.

Jinsoulsus Interview

Daisy runs a hugely popular collecting account on Youtube with over a million views, she told me about how she maintains her ever growing collection and what it is that keeps her wanting more…

How did you get into collecting k-pop memorabilia?

I began collecting in Summer 2018 and started out by buying LOONA’s albums! Their albums are really beautiful, which did help – I’d already made my mind up long ago about buying their albums when I could, but I also do like the aesthetics.

Collection channels are hugely popular in k-pop, but not as much in western pop music, why do you think this is?

Whether its official or unofficial merchandise, you can literally buy anything with your favourite idols’ face on it. You can literally buy anything and companies include these kinds of things in order to bring fans to their brand, or if you’re searching for a cheaper way to show love for your favourite idol, I think the sheer quantity of merch lends itself to sharing amongst others.

Random photocards and collectibles aside, the actual creation of a bigger album with a design on the front, photobook of varying length, different inserts etc. compared to a simple jewel case or sleeve. If you buy albums, you feel like you own something really beautiful, and want to share it with others.

“I think the sheer quantity of merch lends itself to sharing amongst others.”

How do you specify which groups you’re going to fully commit to collecting and which you’re not? Is it their music, mv’s or members?

I guess I have to be strict and think about who I do really love, which is usually based fully on music and the members themselves. E.g. LOONA are my favourite group music-wise, and I have my main bias in the group and my support for her pretty much surpasses anyone else, so I mostly focus on her. However, for my second favourite group, I love all of the members pretty much equally and thankfully I’m also quite able to collect for all of them.

Dylan Emily Interview

Dylan Emily boasts an impressive 120,000 subscribers for his reaction/collection channel. He’s a hardcore female k-pop fan and we managed to get an interview with him…..

You got into k-pop years before it was mainstream, how exactly did you discover it?

In 2010 I discovered a few different Girls’ Generation music videos on YouTube. I found them thanks to YouTube’s “Recommended Videos” feature. I saw “Oh!” and “Run Devil Run” first, and after that I just kept watching every Girls’ Generation music video I could find.

Reactors are becoming more popular on you tube, why do you think this is? Especially within k-pop?

I think fans of any form of media enjoy sharing that fandom with others. To watch someone else’s first reaction to something that you feel emotionally connected to seems to be a new way people connect with other fans. Especially if you don’t have anyone in your personal life to talk about that new release with.

“To watch someone else’s first reaction to something that you feel emotionally connected to seems to be a new way people connect with other fans.”

What is it about k-pop that’s so addictive and kept you and so many others hooked for years?

I can’t be sure, but I think it’s how record labels in South Korea pay just as much attention to the performance aspect of a release as they do the actual music. Every music video is visually stunning and packed full of impressive choreography.

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a night well spent

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Not content with just watching them online, Dylan saw Tiffany Young live in concert in March 2019

You’re a big fan of female artists, what it is that they bring to the game that you love so much?

I have no idea! For some reason I’ve been a fan of female artists all my life, not just limited to k-pop. I’m just drawn to more women in every aspect of my life. All my favorite music artists are female. All my favorite actors are female. My preference for female driven art is very consistent.

Watch Dylan’s most recent reaction to rookie group Itzy HERE!
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